Preheat oven to 350 degrees F (175 degrees C).
Line a 9×5 inch loaf pan with parchment paper.
In a large bowl, combine the cake mix, pumpkin puree, and whatever oil you are using.
Mix until well combined.
Stir in the chocolate chips or dairy free chocolate chips.
Pour the batter into the prepared loaf pan.
Bake for 50-60 minutes, or until a toothpick inserted into the center comes out clean.
Let the bread cool in the pan for 10 minutes before removing to a wire rack to cool completely.